In case you’ve missed the recent notices when you’ve been posting on your LinkedIn company page, the platform plans to remove its “Products/Services” description pages on April 14, forcing a shift to Showcase pages.
While Showcase pages offer new value, especially for expanded content aligned by brand, product line, and target market, the downside is the loss of the recommendations you could previously request, receive and continuously display for your specific products and services, which I’ve found to be very powerful.
Since LinkedIn does not have a mechanism for you to move or display those Recommendations to their Showcase pages, (because those Product/Services Recommendations will no longer appear as a feature) the smart move is to capture all of your Product & Services descriptions and Recommendations ASAP & save it all in one or more Word documents in case you want to recycle them in future marketing efforts.
Another smart idea is to grab a screenshot of your LinkedIn co pages ASAP so you’ll also have a visual record. I love SnagIt, especially its “scrolling window” feature, which will allow you capture the full length and width of each tab of your LinkedIn company pages with just a few clicks. You can even get a free trial, so try it out now and grab all those kudos your business’ followers have been telling the world about you.
About Linda Kempin
When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.