Leaders of corporate, association and non-profit organizations are finding great success in creating social profiles and personas that can outperform traditional public relations efforts and results. But not all business leaders are ready or prepared to embrace this tactic.
In a round-table discussion, two business professionals will talk us through the specific ways to facilitate change and champion innovation, and implementing unique and successful C-Suite social media programs.
The role of digital in today’s marketing portfolio has become the norm: except in the C-Suite.
Mike Schaffer, Vice President of Edelman, has led several of America’s most popular brands to leverage the intelligence and popularity of their C-Suite leaders in social media to achieve unique and valuable goals. Mike will give specific examples of the power of the C-Suite social persona and ways he has successfully guided them to impressive results. https://www.linkedin.com/in/mikeschaffer
Jennifer Blenkle, President of Frameworks, leads association and non-profit executives to transform functional organizations into exceptional organizations. Jennifer will offer the key steps in earning the trust of stakeholders, and motivating them to take that proverbial leap forward. https://www.linkedin.com/in/jennifertblenkle
Wednesday May 20, 2015
5:30 – 6:00 PM: Pre-Meeting Networking
6:00 – 7:30 PM: Presentation & Discussion
Fees: Members: $10 (snacks and drink included)
Non-Members: $20 (snacks and drink included)
RSVP: Click here to register.
Attendance Requirements: All marketing or business professionals are welcome to attend and encouraged to consider joining MENG to advance in their career and increase their network of colleagues.
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Metro: Red Line/North DuPont Circle Metro Exit
Robin Bowers, MENG DC Chapter Chair www.linkedin.com/in/robinbowers1
Linda Kempin, MENG DC Chapter Vice Chair www.linkedin.com/in/lindakempin
Jamie Beth Solak, MENG DC Chapter C0-Chair www.linkedin.com/in/jbsolak
Andy Blenkle, MENG DC Leadership Team firstname.lastname@example.org
Cheryl Middleton, MENG DC Leadership Team www.linkedin.com/in/mcheryl
When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.
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