This “how to” tip won’t improve your chances of winning the office Super Bowl pool, but it can positively affect your chances to differentiate yourself from your competition. It’s a technique you’re already familiar with, at least in terms of observing its use in sports. Now you just have to adapt it to your own playing field: Your Career Game Plan.
We’re junkies for the steady flow of insights shared throughout a competition, thanks to “color commentary”. That’s where we gain perspective about trends in the game, competitive strategies, and interesting details about the players. In fact, “color commentary” is so critical to the viewer’s experience that the broadcasting industry created a separate career position for the role, right alongside the play-by-play commentator.
“Color commentary” may have started as a steady flow of broadcast banter but it’s grown up a lot in recent years. It’s expanded to include a host of rich visuals superimposed over the field of play to “enhance our experience”. Visual elements provide a rich texture of stats, player backgrounds and comparative details so there’s never a dull moment, even in a game with a lop-sided score.
So how does color commentary apply to your LinkedIn profile? It helps Opportunities Find You in 3 critical ways…
So if you did a quick upload of your resume into your LinkedIn profile, it’s time to go back and assess it through different eyes. Give your network a chance to see not only what you’ve accomplished in the past, but who you are, what you can create, and what you envision for the future.
ABOUT LINDA KEMPIN
Art of Digital Prominence | The Business of Being Visible
A seasoned digital marketer, Linda Kempin knows how to showcase individual executives as well as companies on LinkedIn to eclipse their competition. As LinkedIn rapidly approaches a half-billion members, visibility is key.
Linda held senior marketing roles for 20 years with NY-based financial services companies that included a division of American Express and EY (Ernst & Young). In the wake of Sarbanes-Oxley’s impact on the public accounting firms, Linda secured a Masters in Internet Marketing and started her own business.
Linda enjoys working with…
When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.
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