Tuesday April 1st from 5:30p – 7:30p, join fellow MENG DC colleagues and guests for an honest talk about ‘Digital Media MUST-HAVES for Today’s Marketing Leaders’ by eBay and Bill Me Later’s former VP of Marketing, Dave Mahoney. If you attended Dave’s seminar before, you know he offers amazing information and insight for marketers nationwide…he has returned for yet another, new engagement to work with his fellow MENG members to address even more burning questions that today’s executives have!
Dave will share his engaging insights on:
Dave is well-known for his expert digital marketing and endless innovation! He consistently creates the ‘new CMO normal,’ creating a ‘state-of-the-practice’ that takes advantage of new digital and related marketing capabilities and yields more-than-expected results time and again. Dave’s customer acquisition digital launches at Borrower’s First exceeded goals by 20+%. In multi-channel eBay PayPal merchant networks he improved conversion rates by 1600%. At Bill Me Later, Dave led a 20-member team to develop an online offer platform that delivered a 900% increase in new customer accounts, at half of prior acquisition cost.
In addition to Dave’s engaging, seasoned expertise, seize this opportunity to learn and network with other marketing executives. MENG is the Marketing Executives Networking Group, a nationwide community of senior level marketing professionals www.mengonline.com.
The event will be hosted by the National Association of Corporate Directors (NACD), located at 2001 Pennsylvania Avenue, NW, Suite 500, Washington DC 20006.
Speaker: Dave Mahoney is the VP of Digital Strategy & Marketing at Renegade Communications, a 360° communications company that delivers big thinking – and big results – for smart companies all over the world. Beyond traditional marketing and creative advertising, they use a fresh mix of production, new media, marketing strategy and internal culture development to make an impact that resonates for brands, inside and out.
Prior to joining Renegade, Dave led many marketing breakthroughs for eBay, PayPal, BillMeLater and Borrower’s First, to name a few. Dave earned a BS in Business and Economics at Frostburg State, and an MBA from Harvard University. He is a Baltimore resident.
Seating is limited so register now! Non-MENG members are welcome to attend as “guests” so share this with your colleagues.
ADVANCE REGISTRATION REQUIRED (for building security) for all attendees. A modest fee of $14 covers food.Any registration questions, please contact Ruth Bardos, MENG Administrator, at firstname.lastname@example.org, or by phone, 860-984-6186.
Location: National Association of Corporate Directors (NACD), 2001 Pennsylvania Ave, NW – James Monroe Bldg. (corner of 20th and merge with “I” St, NW), Suite 500, Washington, DC 20006
Time: Networking starts at 5:30 PM; speaker at 6:30PM.
Food: Sandwiches, salad, cookies & beverages are provided, covered by your registration fee.
Parking and Metro: Metro stops at Farragut Sq. Metered parking is scarce. A parking garage in the building discounts to $7.00 at 5:00PM; entrance on 20th St.
ALL GUESTS WELCOME! Come as a guest on your own or with a colleague, and recommend to other colleagues with an interest in learning or networking. Guests do not need a member referral to attend this event.
Questions? Contact Jamie Solak, Paul Brickman or Mark Feldman, info below.
When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.
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