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CEO Jeff Weiner Debuts First LinkedIn Learning Course Based on His Success

Lessons Learned: LinkedIn CEO Jeff Weiner Shares How to Effectively Scale a Business in a New Exclusive LinkedIn Learning Course

On Establishing a Culture and Plan for Scaling focuses on how to establish a culture within an organization and how to effectively plan for scaling. This course, which was originally filmed during an interview with Reid Hoffman at Stanford University, is now available for free to all learners.

In this 45 minute course, Jeff describes what it was like to join LinkedIn, his initial observations and how he dedicated his first hundred days to getting to know the people and the product. Rather than develop a stringent 100 day plan, he used this time to listen and to learn from the people who knew the company best. He describes this period of listening as invaluable in helping him to shape and define a vision and mission for the business that embraced the collective personality of the organization and its aspirations.

This definitive vision and mission also enabled Jeff to incite excitement and establish a stronger sense of culture among employees. He describes aspiration as being a critical component of company culture and because LinkedIn employees’ collective aspirations helped drive the company mission and vision, the culture and defining values of the company were then widely embraced.

His thoughts on leadership, coaching, and hiring and retaining top talent are also integral parts of the principles he puts forth for establishing a culture and a plan for scaling. It remains clear, however, that these components are all built on the foundation created from his listen-first approach

Take a peek, free of charge, on LinkedIn Learning.

Linda Kempin

About Linda Kempin

When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.

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