Your Online Brand


As seen on LinkedIn: Art + Science = The Power of Storytelling

Only a few years ago, the mere suggestion of embracing “storytelling” in our online branding was frowned upon by anyone outside the entertainment industry. Some of us found the whole …

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3 Ways Your LinkedIn Profile Wins with This Super Bowl Strategy

This “how to” tip won’t improve your chances of winning the office Super Bowl pool, but it can positively affect your chances to differentiate yourself from your competition. It’s a …

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Did You See Linda Kempin on PBS? Here’s Her FREE Offer for MPT Viewers

“LinkedIn…No Longer an Add-on Career Management Activity”                                               …

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4 Reasons Why College Graduates Should Reconsider LinkedIn

I get it: College-age students don’t find LinkedIn a “fun” place to hang out. Creating a LinkedIn profile seems like too much work, developing your personal brand is daunting, and …

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ALERT: LinkedIn’s “Company Page” format changes on April 14. Take steps now to save your content.

Steps to take now to save your LinkedIn "Company Page" recommendations before they disappear on April 14.
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Should You Post Your Pic with Your Social Media Profile?

I always encourage my clients to upload a photo with each social media profile—preferably a right-sized headshot that’s close enough to view your smiling face but is not too intensively in everyone else’s face. …

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5 Tips for Getting Great Recommendations for Your LinkedIn Profile

I’m working with a client who started his own firm recently.  He’s made great progress in the niche he’s carved out for his business and has even won some awards already, but …

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Linda Kempin featured on LisaFM: How LinkedIn is Revolutionizing Our Interactions with “Relative Strangers”

Watch the video of Linda Kempin featured on LisaFM: How LinkedIn is Revolutionizing Our Interactions with “Relative Strangers”
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